The Diagnosis

The 6 Vital Signs
of Your Business

Most home service businesses are losing jobs in at least 3 of these areas right now — without knowing it. Here's exactly what we check, why it matters, and what unhealthy looks like.

6
Areas audited
48hr
Report turnaround
100%
Actionable findings
97%
of customers search online before calling

Online Presence

Are homeowners finding you or your competitor?

Your Google Business Profile is the single most important piece of digital real estate your business owns. When a homeowner searches for the service you provide, Google decides who shows up — and if your profile is incomplete, outdated, or unclaimed, that customer goes to someone else.

We audit your full Google footprint: your Business Profile, local search ranking, review response rate, photos, service descriptions, and map visibility.

  • Google Business Profile is unclaimed or incomplete
  • You don't show up in local map searches for your service area
  • Reviews are going unanswered or your rating is dragging you down
  • Your website is outdated, slow, or not mobile-friendly
78%
of customers hire the first business that responds

CRM & Follow-Up

Are you closing inquiries quickly enough?

Speed wins jobs. The fastest business to respond to an inquiry wins the customer — not the best, not the cheapest, the fastest. If you're letting leads sit for hours or days before following up, you're handing jobs to your competition.

We look at how quickly and consistently you respond to new inquiries, and help you put a simple system in place so no lead goes cold and no opportunity slips through the cracks.

  • Leads come in but don't always get a timely response
  • You're tracking jobs in a notepad, spreadsheet, or your memory
  • You have no formal follow-up process after a quote or inquiry
  • Repeat customers aren't being contacted for future business
3x
more leads generated by businesses running targeted ads

Advertising

Are you getting in front of the right customers?

Most home service businesses rely entirely on word of mouth — and while referrals are great, they're unpredictable. Paid advertising gives you a consistent, controllable way to reach new customers in your service area.

We help you understand your options, identify the right platforms for your specific business, and get a starter campaign off the ground so you stop relying solely on referrals to keep the phone ringing.

  • You've never run a paid ad and don't know where to start
  • Your lead flow is inconsistent and unpredictable month to month
  • You're spending on ads but can't tell if they're actually working
  • You're targeting too broad an area or the wrong type of customer
88%
of consumers trust online reviews as much as personal referrals

Image & Reputation

What are homeowners seeing before they call?

Before a homeowner picks up the phone, they've already looked you up. They've checked your reviews, scanned your social media, and made a judgment call about whether you look trustworthy. Your online reputation is your first impression — and most businesses aren't actively managing it.

We audit your review profiles, star ratings, response patterns, social media activity, and overall digital presence to show you exactly what customers see before they decide to call — or not.

  • Negative reviews are sitting unanswered online
  • You rarely or never ask satisfied customers to leave reviews
  • Your social media hasn't been updated in months
  • Your star rating is below 4.0 on Google or Yelp
10hrs
saved per week by businesses using basic automation

AI & Automation

Are you doing manually what technology could handle?

You're already stretched thin. Every hour you spend on admin, follow-ups, scheduling confirmations, and review requests is an hour you're not spending on the work that actually makes you money. The good news: most of this can be automated with tools that are affordable, simple, and already built for service businesses.

We identify which repetitive tasks in your workflow are prime for automation and match you with the right tools to handle them — without turning your business into a tech project.

  • You manually confirm every appointment by text or phone
  • You forget to follow up with customers after jobs are complete
  • You never send review requests because it takes too long
  • Your invoicing and payment collection is slow or inconsistent
$3K+
lost monthly by businesses with broken intake processes

Operational Flow

Is your business running efficiently from the inside?

The other five vital signs look at how your business appears to the outside world. Operational flow looks at what's happening inside. How does a new job move through your business — from first call to final invoice? Where are jobs getting delayed, dropped, or done twice?

We map your entire customer journey, identify bottlenecks in your workflow, flag where time and money are being lost, and recommend simple process improvements that make your business easier to run and harder to break.

  • Jobs sometimes fall through the cracks between booking and completion
  • You're the only one who knows how everything works — it all runs through you
  • Invoicing is inconsistent or customers sometimes don't pay on time
  • New employees take too long to get up to speed because nothing is documented
Free Business Checkup

Ready to find out how your
business scores?

Book a free 20-minute call. We'll give you an honest look at where you stand across all 6 vital signs.

Book Your Free Consultation